At LBS, we have established marketing teams in 19 countries (and still counting!) in 5 regions. We know the local culture, we know the language, we know the market dynamics and we know the audiences to provide the optimal solution to grow your business in several markets.
Europe: Germany, UK and Ireland, Poland, Turkey, France, Spain, Russia
South-East Asia: Philippines, Indonesia, Vietnam, Thailand, India
East Asia: Japan, Korea
America (S & N): USA, Canada, Brazil, Mexico
Middle East: United Arab Emirates
The local teams have allowed us to maintain expansive media lists and entrenched network with media editors, bloggers and reviewers in several sectors such as consumer electronics, technology and lifestyle. We can manage social media accounts in the audiences’ own language, so they can connect better. We can optimize online ads in the local since we know the local trends and dynamics. All in all, we dare to offer you to become your marketing organization in the local without investing millions!
Your network is your net worth! To spread the word about your brand in online and offline national media, you need to proactively search for media presence opportunities, have a piece with news value and good content to be published, and the most importantly some phone numbers on your contacts list. By working with us, you have all these benefits at once. We know what is more valuable for national media and build long term strategies accordingly. We prepare high quality content, which any editor would like to publish without a second thought. And we have huge network of editors and website-blog owners to get your content published.
If you work with LBS, your press release goes directly to the inbox of journalists thanks to our media database which was created and is updated by a team of in-country media relationship specialists. Our local media teams can leverage their local expertise of cultural and market dynamics to get quality media presence for you.
– Press Release Creation and Distribution (in local languages)
– Product Reviews
– Media Buyings
– Media Monitoring
The influencer market has been growing consistently since 2015 and the total size of the market in 2022 is projected at $15 billion. This shouldn’t be a surprise! According to researchers, influencer marketing delivers 11x higher ROI than traditional forms of marketing because they are more credible than TV celebrities. In other words, if you would like to sell more, you better invest in influencer marketing!
The golden benefit of influencer marketing is reach and engagement which leads into sales conversion. Considering 20% of the world population have English-language skills, and only 5% is native speakers, to reach wider audiences and connect with them deeply, you need brand ambassadors talking to the hearts and minds of the people. Do you have some focus markets that you would like to be promoted? UK, Vietnam, Japan, Turkey, Germany, or somewhere else? We got you covered! With our in-country teams we make in-depth research to provide you the best influencer partnership options in the local markets.
– Influencer Outreach
– Influencer Campaign Management
– Influencer Reviews
– Lucky draws with influencers
– Affiliate Marketing and Discount Codes Sharing
Business is about relationships. Building them. Maintaining Them. And growing them. It is about connecting with your customers. And being part of the conversation. People are more engaging in their own native language and connect with them fully, you need to talk to them in their own language. By knowing the language, culture, and market dynamics we manage your social media effectively.
With our social media management, your company will be able to reach thousands of potential new customers online in various social media platforms. Let us explain various social media platforms. For Russia, without VK company account, your social media strategy will be crippled. In Philippines 90% of the people use Facebook actively, and Instagram is not even close in terms of active users. For Turkey, without an Instagram account you cannot reach or connect with your audiences. KakaoTalk is essential for Korea. By working with local teams in several countries we build social media strategies uniquely for each market!
It begins with your social media strategy. First, we work closely with you to map out your goals and we will learn more about your target audiences. Then we get to work crafting engaging content, increasing your online presence, and building a foundation for continued social growth. With experience creating campaigns for both Asian and Western brands, our objective-orientated service guarantees results – no matter your target market.
– Social Media Strategy Building
– Audience Analysis by use of professional SaaS Tools
– Social Media Localization
– Social Media Plans with captions, visuals and hashtags and execution
– Social Media Campaigns (i.e. luckydraws-challenges) creation and management
– Community Management
– Performance Monitoring and Analysis
In 2020, online ads have surpassed the traditional ads budget spent and if you want to remain competitive, you’ll need to start advertising online as well. Big social media platforms have made important changes in their algorithms recently, limited the organic reach-engagement; and online ads becomes a “must” more than a “nice to have”. Moreover, online ads is one of the most effective promotion since you pay only when you get a result. You can reach hundreds of thousands of people with your ads convert them into your customers and make profit!
Our team of performance marketing experts ensures you take the most out of your ads investment. In other words, by optimizing your ads, we are the ones who will get 4$ for 1$ investment instead of 2$ for 1$! Whether you promote your products on Facebook, Google, Youtube, Instagram or Amazon, we are here for you to make your ads investment more profitable.
– Ads Account Creation for all online platforms
– Facebook Audience Network for Facebook and Instagram Ads
– Google Ads (Search Network + Display Network)
– Ads Management for several platforms (i.e. Amazon, Linkedin, Twitter, TikTok)
– Ads Content Creation (e.g. banners, visuals, captions etc.)
– Performance Monitoring, Analysis and Reporting
Only 7% of search engine users will ever make it to the third page of the search engine results. The higher you rank in results pages, the more clicks and traffic your site will generate. No matter how well-designed your website or product is, if it cannot be found online you will lose many potential customers. Therefore, in today’s Internet-based world a large part of your success relies on getting noticed. How? The answer is simple: Search Engine Optimization. With the right SEO strategy, your business will reach more people. Which means more customers.
At LBS, we offer a range of SEO services across various search engines and languages. We combine algorithm expertise, explosive content, and big media backlinks to position brands where they belong in the search results. And keep them there.
– Building SEO strategy to improve user experience
– Keyword strategy
– On-site and off-site white hat SEO
– Website Category Configuration
– Website SEO audit
– Visual Optimiazation
– Monitoring and Reporting
A friend of yours told you that there’s a business out there: You put $1 and get $40 in return. Wouldn’t you just jump in that train? This ROI monster is email marketing. You can reach and attract new customers, retain them with personalized messages and promote your brand and products through well-planned email marketing tactics. Personalization in email marketing allows you to differentiate your messages according to segments so customers can’t ignore.
At LBS, we provide state of art services in email marketing. We manage, improve and optimize your email database, so you can reach and connect with wider audiences. We curate quality content for your emails, segment your audience and draw email workflows triggered by online actions of your customers. With constant A-B testing, we learn which content and design, should be sent to whom, at what time in which day with what kind of subject line… We do the best to turn your $1 into tens of dollars worth sales!
– Email Database Management and Optimization
– Email Content Creation
– Email Collection
– Email Segmentation
– Automated and Triggered Emails
We all know that for a profitable organization, the coherence and cooperation between sales and marketing departments is key. Marketing is about understanding the needs of the people and provide solutions to those needs whereas sales is where business happens. Without getting insights about customers’ shopping behavior, marketing department cannot strategize and execute optimal solutions.
At LBS, we see this cooperation as a triangle. You, as a brand, you’re at the top of the triangle, who manages the parts in the triangle below and giving strategic decisions. The local distributor is your sales department in the local, managing the logistic and sales activities for your brand. And we are your marketing organization in the local, the ones who turn customer insights into actions. We create brand awareness, engagement, loyalty and sales conversion. While doing that, we work with your local distributor(s) closely and inform you clearly about all in-country activities. If your local distributor has a sales campaign, we inform you and provide the materials to increase the impact of this campaign. If we see a pattern in customer behavior, we inform you and your distributor, so you can adjust your sales strategy. All in all, we do our best to make this cooperation triangle work!
Before making a purchase, we all -studies show 96% of us!- check the reviews, right? “What other people say about the product” is an important element for buying decision. We check the reviews on the e-commerce platforms, let’s say Amazon reviews. Then we go some forums and check some topics about the product that we plan to buy or ask others in the forum. Then maybe we go and check Reddit, to hear opinions from “people like us”. And in the end, we decide to buy or not!
If you sell your products in Brazil to create and sustain word of mouth (WOM) you need reviews in Mercado Livre. If you sell in Turkey, Amazon is the 6the-commerce platform, but with LBS, you’ll have reviews in the top-5 platforms. In Russia, without Avito your WOM marketing will be crippled. In the UK or Germany, you need to add .co.uk and .de to your target platforms for customer reviews. With our experienced local teams, we help you to get these reviews in top in-country e-commerce platforms, forums, and social media platforms.